1) Chapter 35 outlined the key features of marketing research.

2) Who should control international marketing research?

3) International marketing research in the gathering of information from search activities into international markets.

4) The data which forms the raw material of marketing research can be placed under two categories: primary and secondary.

5) The last-mentioned - marketing research agencies - play a significant role in the whole area of marketing research.

6) Modern marketing departments usually encompass sales, marketing research, advertising and promotion,(http:///marketing research.html) customer services and product development.

7) Problems with international marketing research Instead of analysing just one national market, international marketing researchers must analyse a number of national markets.

8) Marketing research is fundamentally about the acquisition and analysis of information required for the making of marketing decisions.

9) A function of marketing research is to provide information that will help opportunities to be identified, evaluated, compared and selected.

10) What are the main steps in marketing research process?

11) There's been extensive marketing research done on this project.

12) A: We will conduct marketing research.

13) Analytical skills and marketing research capabilities.

14) Define what and how the marketing research function can contribute to information gathering and problem solving.

15) Marketing research is broader and involves more functions of sales.

16) Every six months, the marketing research group would spend ady evaluating its policy and tactics.

17) Market research and marketing research should be seen as two different functions.

18) Marketing research and product development are one side and advertising and sales promotion are another.

19) Some personal data are obtained through marketing research or internet surveys.

20) Journal of Marketing Research.

21) Secondary data Secondary data provide an excellent starting point for many international marketing research projects.

22) So far we have been concerned mainly with the market research aspects of marketing research.

23) It can be carried out by: in-house staff or an international marketing research organisation.

24) Q8 Identify the major steps involved in carrying out a marketing research exercise, briefly identifying the problems associated with each stage.

25) A corporate role could just be confined to the provision of specialist services, such as marketing research and specialist advertising advice.

26) Another decision, which has to be made when conducting a marketing research, concerns the sampling plan.

27) EXAMPLE : A well - staffed and highly competent marketing research department gives the company's top management good visibility.

28) Industrial design is a system and the innovative concept ais going throught the entire process, which includes marketing research, Brand planning, marketing planning and sales as a system.

29) But ice cream retail sales dropped 3.7 % last year, reports marketing research firm ACNielsen.

30) Personal data will be used for the purposes of marketing research, programme development and direct mailing.

31) Courses of study include business cycles and forecasting, managerial economics, marketing research, and similar topics.

32) Theservices we provide include : marketing research , document production , financial services, data management, project management, translation, etc.

33) Given resource constraints, what kind of marketing research do entrepreneurial firms need?

34) Candidates with relevant working experiences in marketing research, advertising, sales are welcome.

35) Marketing research is expensive work, and its costs are built into the prices of products.

36) Do we do marketing research before planning for a new car?