1. It has two private brands:Complete and Ruida.

2. SAM'S CLUB private brands are one the best choices for saving your money.

3. Thus, the development of private brands has been a hot topic.

4. Assist to execute private brands products developing strategy to complete PB penetration rate.

5. BHG has developed a series of private brands and some of which have been successfully launched into international market and greatly improved BHG's store competitiveness and profitability.

6. These private brands commodity gradually enlarge the market share. This stream plays an important role to marketing decision and maintains buyer's loyalty of chain supermarkets and manufacturers.

7. The private brands could influence the retailer's brand strategy in two ways: through the relation with store brand on one hand, and through the relation with manufacturer's brands on the other hand.

8. In recent years, large chain supermarkets especially foreign supermarkets present their private brands in succession.